Swiss living abroad are also being given the chance to have their say on air. ![]() The German Department is airing a selection of archive interviews with well-known Swiss, such as Max Frisch and Friedrich Dürrenmatt. ![]() As radio broadcasts come to an end, SRI will be broadcasting a variety of special programmes. What we provide today is a wide range of news and stories from and about Switzerland, presented in a way which was unthinkable in the past,” said Lombard. “But with our internet platform, we can offer a range of information that was simply not possible on the air. Nicolas Lombard, the director of swissinfo/Swiss Radio International, admits that radio cannot be replaced. The change of strategy has paid off: today, registers around 8.5 million page views each month. Today it is available in nine languages (German, French, Italian, English, Spanish, Portuguese, Arabic, Japanese and Chinese). The multimedia news and information platform was launched in March 1999. The decision was taken to phase out radio output and develop an online presence, although audio reports and interviews are still available on the website. At the end of the 1990s, and following a strategic change of direction which was approved by the Swiss government in 1999, swissinfo/SRI started to transform itself into a multimedia enterprise. The end of the Cold War, coupled with the advent of satellite technology and the internet revolution, spelled the end of the shortwave era. During this time, SRI established itself as one of the most high-profile and popular international radio broadcasters. Programmes were broadcast in nine languages (German, French, Italian, Romansh, English, Spanish, Portuguese, Arabic and Esperanto). The station made a name for itself as a neutral voice of authority during the Second World War and throughout the Cold War. Swiss Radio International first broadcast to the world on shortwave in 1935. This content was published on OctoOctober 27, 2004
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